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Are you feeling depressed and drained out while sitting at home, working in your pajamas or lounge wears? Finding it difficult to finish your to-do list? Are you also opening your wardrobe and looking at your dresses and sarees, want to wear them but don’t know where to anymore, since you are at home? Let’s say this – you are not alone. In this pandemic lockdown, we all have been feeling the same. While working from home or staying at home has its advantages, it is draining energy.  So, what can we do to ensure we keep ourselves upbeat and...

A recent visit to Assam had been quite stimulating for us. As a handloom enthusiast and promoter, we have always encouraged our associates, readers, and viewers to opt for handloom products. A close encounter with weavers of Assam, reinforced the idea of using handloom products instead of the power loom. While we acknowledge that power loom products are cheaper than handloom garments, there are quite a few advantages of using handmade items. By buying handmade products, you will not only support a community of workers, but you are also using an environmentally friendly product, reduces carbon footprint, and offers quite...

“It’s not about the degrees, it’s about the knowledge that you have.”  Hey everyone, in this article, I am going to talk about how Apaapi started, and the things that inspired me to kick off this entrepreneurial journey. Hold your seatbelts tight, this is going to be an adventurous ride. Despite belonging to a software developer background, and my love for technology. some things other than this used to amaze me whenever I visited my natives' place. I found myself extremely proud and happy to see women leading in every field of life in Assam. In today’s world of women’s...

Apaapi dedicated the third episode of handloom awareness through its flagship initiative “Saree की सारी baatein”  on how you can have the perfect saree click, in conversation with the most beautiful Bhavita Modi...