Apaapi Journal
What is a Mekhela Chador? History, Fabric & Cultural Significance
Learn about the Mekhela Chador—Assam’s traditional handwoven dress—its origins, fabrics, and enduring cultural meaning
Why Use Handloom Products ?
A recent visit to Assam had been quite stimulating for us. As a handloom enthusiast and promoter, we have always encouraged our associates, readers, and viewers to opt for handloom products. A close encounter with weavers of Assam, reinforced the idea of using handloom products instead of the power loom. While we acknowledge that power loom products are cheaper than handloom garments, there are quite a few advantages of using handmade items. By buying handmade products, you will not only support a community of workers, but you are also using an environmentally friendly product, reduces carbon footprint, and offers quite...
The Birth of Apaapi Threads of Handwoven Sarees from Assam
“It’s not about the degrees, it’s about the knowledge that you have.” Hey everyone, in this article, I am going to talk about how Apaapi started, and the things that inspired me to kick off this entrepreneurial journey. Hold your seatbelts tight, this is going to be an adventurous ride. Despite belonging to a software developer background, and my love for technology. some things other than this used to amaze me whenever I visited my natives' place. I found myself extremely proud and happy to see women leading in every field of life in Assam. In today’s world of women’s...